Dentist Marketing in 2022: Tips, Trends and More

For your dentist marketing strategy to succeed, going digital is the best way to go. If you want to be competitive in this industry, you need to ensure that people see you online. Besides being online, you also need to provide them with personalized experiences to ensure your marketing is successful. Here are some things you can do to help you expand your practice and get more leads. 

Components of Dentist Marketing 

Dental marketing is synonymous with digital marketing. It means that your approach has to involve multiple channels. The following are the major components: 

• Interactive website. It increases the chances that your practice comes up every time people search for certain dental terms, like “dentist near me.” 
• Social media. Having a Facebook page, for instance, lets you stay in contact with your current and potential patients. 
• Content marketing. Show your expertise by creating high-quality content. Share it to your site and to your social media accounts. It’s vital for SEO and improves your chances of being found by potential patients who would need the info you provided. 
• Google My Business. It’s an online listing to ensure that your practice is found locally. With this listing, you can be sure that your dental office’s address and phone number are accurate and available. 

Trends in Dental Advertising 

Video Marketing 

Video content will continue to grow in the coming years. According to this article, “Using video content has helped increase user understanding of a product or service.” You can use video content marketing to showcase your expertise. 

Interactive content 

You can offer this to your potential and current patients to help them determine the causes of their toothache, for instance. Or provide interactive content that can help them get an estimate for their insurance cost if they undergo certain dental treatment or procedure. 

Facebook Ads 

They are vital to target a certain audience. These ads work by targeting defined audiences with specific behavior. Some of those who will see your ads may not be actively searching for a dental service. However, if they see your ad, they can become familiar with your dental practice. 

Choosing to Use Digital Dental Marketing 

Your dental practice is like a brand. You need people to become aware of your services. With dental marketing, you can boost your dental practice awareness and it makes you stand apart from the competition. Keep in mind that there are nearly 200,000 practicing dentists in the US. With that figure, it can become difficult to capture an audience and establish a name. But you can beat the competition by building brand awareness through dental marketing. 

Partner with an Expert 

You can’t do it alone. Every successful dentist marketing strategy is a marketing partner expert. Make Denteractive your partner to help you make it happen. We can provide an integrated digital marketing plan to convert new dental patients and engage with current patients. Please call us for more information: (888) 574-7754.